Rheology Revealed: Exploring Fluid Dynamics

Event Date : 17/07/2024 - 18/07/2024
Event Time : 9:00 am - 4:30 pm
Materials : Download PDF

Rheology, increasingly prominent today, focuses on the flow behavior and deformation of materials under external forces. Widely applied in product enhancement from polymers to food, cosmetics, and beyond. It aids in optimising formulation, flowability, stability, and more. Join us as we explore its applications. Get ready to uncover the secrets of material behavior and its impact on product quality in just a 2 days combination of learning theory and hands-on session.


After the workshop, participants will walk away with the knowledge below:

  • Interpret the viscosity profile or flowability (shear thinning, newtonian, shear thickening) of a product.
  • Optimise the production process using the viscosity profile.
  • Improve product formulation by evaluating the stiffness and spreadability of the product (eg. margarine, butter, jams, ointment, creams, waxes, toothpaste etc).
  • Improve product formulation on the sagging and levelling properties by evaluating the structure recovery (thixotropy) for paint and coating product (eg. brushmark and watermark).
  • Pre-determine the storage and transport stability for paint and coating, oil, lotion etc.


Austin Yap

Austin Yap
Application Specialist Anton Paar

Dr Al-Murisi Samah Hamed

Dr Al-Murisi Samah Hamed Abdulrahman
Lecturer in Pharmaceutical Technology
Department, IMU University


Early Bird (By 1 June 2024) RM350
Regular RM400
IMU Staff / Alumni / Student (Non-IMU) RM280
IMU Student RM200

Terms and Conditions for Sample Testing

1. Entitle for group registration of 2 and above for educational institutions.
2. Entitle for each registration for government and industry organisations.
3. The test samples need to be sent to IMU University latest by 17 June 2024 using the following address:-
IMU Main Campus
No. 126, Jalan Jalil Perkasa 19
Bukit Jalil, 57000 Kuala Lumpur, Malaysia
(Attention to MDL Dept Ms. Tan Hui Chiat)
4. The delivery fees for the test samples to IMU University will be borne by the sender.
5. The following information needs to be provided with the test samples.
Name of organization:
Contact number/email:
Type of test sample:
Required test parameter:

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