MARKETING SCIENCE FOR THE FOOD INDUSTRY – Making Sense of Nutrition Research

Event Date : 08/11/2023 - 09/11/2023
Event Time : 8:30 am - 5:30 pm
Materials : Download PDF

Date & Time

  • 8 November 2023
    8:30am – 5:30pm
  • 9 November 2023
    9:00am – 11:00am


This workshop aims to help the food industry personnel to promote their product to healthcare professionals, based on evidence-based nutrition research. This interactive workshop will help managers, scientific liaison officers’ trainers and health science professionals to assess the quality of scientific research to support evidence-based practice and to interpret and explain statistical findings in research studies.

These skills shall also be applied for their interpretations for nutrition labelling and claims in their food products. The invited speakers from the industry have deep experiences in product handling and communication, while the N&D team is adept at the scientific basis and interpretation. The blending of such expertise and its translation into practice through a role play will upskill the participants in their respective field of work.


Topics discussed include:

  • Understanding scientific studies in nutrition.
  • Statistics made simple – deciphering key parameters in nutrition studies.
  • Examining quality of nutrition studies.
  • Application for health claims on bioactive food components:
    What do you need to know?
  • Simplifying complicated studies in marketing science.
  • Interactive forum on the roles of nutrition label and claims.

Participants will be provided resources and supporting documents. Upon course completion, participants will be issued with a certificate.


  • Understanding scientific studies and implications on food, nutrition and health.
  • Incorporate research findings for the purpose of nutrition claims substantiation.
  • Gain skills in communicating research findings.


Prof Dr Karuthan al Chinna

Prof Dr Karuthan a/l Chinna
Faculty of Business and Management,
UCSI University

Dr Tee E Siong

Dr Tee E Siong
Adjunct Professor, Nutrition and Dietetics,
International Medical University
Member, Food Regulation Committee,
Ministry of Health, Malaysia

Dr Tryphena Liau

Dr Tryphena Liau
Managing Director,
ZeroRange Healthcare Sdn Bhd

Angeline Joseph

Angeline Joseph
Consultant Patient Advocacy & Engagement,
ZeroRange Healthcare Sdn Bhd

Prof Winnie Chee Siew Swee

Prof Winnie Chee Siew Swee
Professor, Nutrition and Dietetics,
International Medical University

Dr Chong Pei Nee

Dr Chong Pei Nee
Senior Lecturer, Nutrition and Dietetics,
International Medical University


Regular RM750
IMU Staff / Alumni / Student (Non-IMU) RM525
IMU Student RM375
Group of 3 and above RM600 per pax
Back to Event Details

Create an Account